Menu
Blog scientist
Oceans on brink of mass extinction: study
Brain exercises delay mental decline
Meaning of life changes across cosmos
Ancient Nubians drank antibiotic beer
First mission to touch the Sun
There's gold in them thar bacteria!
Low vitamin D linked to schizophrenia
Weight loss may be toxic: study
Pilbara find points to earliest life
Researchers uncover dance moves to impress
Visual trickery key to luring lover
Scientists find short-sightedness gene
Artificial 'skin' can sense pressure
Study confirms antibiotics mess with gut
Phone chatter could power mobiles
Stowaways found hitching ride on seaweed
Fishing could feed millions more: report
Amateurs make an astronomical impact
Study reveals new piece in autism puzzle
Genome map may help devil fight cancer
Report says ozone layer depletion stopped
Moon's surface at saturation point
Gene sweeps nets female cancer clues
Australia birthplace of astronomy: study
Colour preferences shaped by experience
From cars to furniture to iPods, we make decisions about colour all the time. Now, scientists are starting to figure out why we like the hues we do.

According to a new study, it is our experiences that determine which colours we prefer. It is the first to experimentally test the long-suspected idea that people like the colours of the things they like.

The findings may help explain why blue is pleasing to people everywhere, why Japanese women tend to like light colours, and why dark yellow is generally unappealing, among other trends.

On the flip side, the study also hints at why one woman might buy orange socks, while the next shopper picks brown - in turn, offering tantalising fodder for designers, artists and marketing experts.

"I might like purple more than you because my sister's bedroom was purple and I had positive experiences there," says Karen Schloss, a graduate student in psychology at the University of California, Berkeley. "Your own personal preference is determined by all the entities you've encountered of that colour and how much you liked them."

In their attempts to understand why people like certain colours, scientists have focused on evolution. The main theory is that we like colours that are tied to things that are healthy and promote survival.

A blue sky, for example, indicates calm weather, which might explain why blue tends to be a favoured colour across cultures. Dark yellows and oranges, on the other hand, invoke urine, faeces, vomit and rotting food. As expected, there is usually a dip in preference for these hues in studies around the world.

Scientists have also predicted, with mixed results, a preference for red among women, who would've needed to spot red berries against green foliage in our ancestral hunter-gatherer societies.

Despite those general trends, there are wide-ranging differences among individuals about which colours they like. Schloss and colleague Stephen Palmer wanted to know why.
Influences

As part of a series of experiments, the researchers showed slide shows of coloured objects to a group of participants. The images were biased, so that some people might see nice red things, like yummy strawberries, but unpleasant green images like slime. Others saw unpleasant red things like blood but nice green objects, like trees.

Afterwards, the researchers reported in the Proceedings of the National Academy of Sciences, people preferred whichever colour had been linked to the positive images they saw, whether red or green.

In another preliminary study, the researchers found that Berkeley students who ranked highest in school spirit had the strongest preferences for blue and gold, their school's colours, and the most distaste for red and white, the colours of their rival Stanford.

Spirited Stanford students showed the opposite pattern, suggesting that social affiliations can influence which colours we like at different times in our lives.

"Their study is a really neat experiment to prove something that we have suspected for a long time," says Yazhu Ling, a vision scientist at the University of East Anglia in the United Kingdom. She and colleagues established a theory that our systems for ranking colours are hardwired, even if our actual colour preferences are malleable.

"You see loads of articles online about what colour you like and what that says about what kind of person you are," she says. "There is not actually scientific support for that. But it shows that people are generally interested in the subtle differences between people and what has driven that. Colour provides a tool to understand why we like some things more than others."

Print
Census charts world beneath the seas
Wonder carbon nets pair Nobel Physics Prize
Focus on chest for CPR: study
Bull ants have right eye for the job
Carbon chemistry pioneers share prize
Ancient galaxies found in modern universe
Solar surprise for climate models
Study predicts end of world as we know it
Rare plant has biggest genome yet found
Astronomers find long-lost lunar rover
Flight paths may be bad for the heart
Complex Haitian quake triggered tsunamis
US doctors usher in 'dawn of stem cell age'
Changing demographics impact CO2 levels
Sleeping in lit room leads to weight gain
Harsh conditions create sterile workers
Study finds pigeons love a flutter
Humpback whale beats long-distance record
Survey to dive deep into Australian waters
Bad jobs affect mental health
Hubble captures suspected asteroid crash
Mysterious pulsar has astronomers in a spin
Native rice may hold key to food future
Future LEDs may be what the doctor orders
Bilingualism good for the brain
Organ consent needs thought transplant
Cavemen ground flour, prepped veggies
Fossilised iceblocks shed light on early life
Menu
Water on Moon bad news for astronomy
Human eye evolved to see dark world
Wind could have parted sea for Moses
CERN scientists spot potential discovery
Malaria crossed to humans from gorillas
Horny find uncovers Triceratops' predecessor
Time passes quicker for high flyers
Da Vinci's ornithopter takes flight
Software smart bomb aimed at Iran: experts
High oestrogen levels may impact brain
Quantum leap towards computer of the future
Study finds predictive power of search
Cardio routine can nurture sweet dreams
Restored Apollo 11 footage to be screened
'Extinct' animals back from the dead
Astronomers find home away from home
Study locates our sense of direction
Records reveal First Fleet's wet welcome
Dinosaurs taller thanks to thick cartilage
Free mammograms 'should start at 40'
Grunting slows opponent's reaction time
Colour preferences shaped by experience
Father of IVF wins Nobel prize
Happiness more than gene deep
Visit Statistics
http://google.com/

http://bing.com/

https://gepatit-info.top/

https://serdechnic.com/

https://buy-meds24.com/

https://dverirespekt.ru/

https://www.sribno.net/

https://undergroundcityphoto.com/

https://detskiezabolevaniya.com/

http://grafaman.ru/

http://innoslicon.com/html/product/index.htm

https://yginekologa.com/

https://yes-com.com/

https://www.baikaleminer.com/

https://bitmaein.com/shop

https://www.artdeko.info/

https://aerodizain.com/

http://xn--d1abj0abs9d.in.ua/

http://lider82.ru/

http://sta-grand.ru/

http://snabs.kz/

https://sky-mine.ru/

https://rybalka-opt.ru/

http://snegozaderzhatel.ru/

https://xn--e1aaajzchnkg.ru.com/

http://hit-kino.ru/

http://www.regionshop.biz/

https://xn--80aaafbn2bc2ahdfrfkln6l.xn--p1ai/

https://pp-budpostach.com.ua/

https://vykup-avto-krasnodar.ru/

https://gcup.ru/

https://mega-polis.biz.ua/

http://vanrise.com.ua/

http://infra-e.ru/

https://veterinariya.com/

https://ponosanet.com/

https://cariestop.com/

https://proartrit.com/

https://elonm.ru/

https://nakozhe.com/

https://spinanebolit.com/

http://zameskino.ru/

http://kinoprinc.ru/

http://pospektr.ru/

http://buypillsonline24h.com/

http://komputers-best.ru/

https://komp-pomosch.ru/